INDIANAPOLIS – Cassidy Turley, the largest local commercial real estate brokerage firm, is introducing another practical use for your smartphone: downloading property information, broker contact information and other data by way of QR (Quick Response) codes on the company’s real estate/property signage in the Indianapolis market.
QR codes are two-dimensional bar codes that look like puzzles. The codes download information instantly to your smartphone, assuming you have a “QR Code Reader” application.
Partnering with FASTSIGNS, Cassidy Turley has begun posting real estate/property signs with QR codes in the local market. Cassidy Turley believes it is the first commercial real estate firm to do so.
“We work with numerous commercial real estate companies,” said Wes Snyder, owner of FASTSIGNS. “To our knowledge, Cassidy Turley is the first in this market to launch a QR code campaign.”
According to Snyder, QR codes can do the following with a snap of your smartphone:
• Dial a phone number
• Direct you to a website
• Add a contact to your phone
• Link to a coupon or special offer
• Link to music, video and more
Snyder explained that to scan a QR code, you must first download a QR Code Reader from the web. Optiscan offers one for $1.99, but many QR apps, including NeoReader, are free and can be downloaded from http://www.mobile-barcodes.com/qr-code-software/. You may also Google “Free QR Code Reader” for options.
Once the app is downloaded, you open the software and point your phone at the QR code on the signage. Snap a picture of the code, and you are immediately directed to the broker’s V-card, website or other information.
“QR codes are a great tool for property or building owners, since they allow quick retrieval of information on a property and quick contact with the owner’s representative,” explained Mary Beth Kohart, SIOR, CCIM, principal, vice president in office services for Cassidy Turley/Indianapolis. “The QR code activated by your smartphone allows you to pull up a website, text, photo, or whatever you build into the code.”
Kohart is the entrepreneurial broker who asked the Cassidy Turley marketing department to consider the QR code application for her clients’ property signage. Currently, she has QR codes posted on two properties, one at 800 North Capitol and the other on the American Building at 333 North Pennsylvania.
“Cassidy Turley is exploring additional uses of QR codes in our marketing campaigns,” stated Jennifer Blattler, marketing director at Cassidy Turley/Indianapolis.
QR codes first appeared in Japan in 1994, and consumers in the United States are just now becoming more familiar with the codes and ways to use them.
About Cassidy Turley
Cassidy Turley is a leading commercial real estate services provider with 3,000 professionals in 60 offices nationwide. The company represents a wide range of clients—from small businesses to Fortune 500 companies, from local non-profits to major institutions. The firm completed transactions valued at $17 billion in 2010, manages 430 million square feet on behalf of private, institutional and corporate clients and supports over 25,000 domestic corporate services locations. Cassidy Turley serves owners, investors and occupiers with a full spectrum of integrated commercial real estate services—including capital markets, tenant representation, corporate services, project leasing, property management, project and development services, and research and consulting. In 2010, the firm enhanced its global service delivery outside of North America through its partnership with GVA.
The Indianapolis Business Journal ranks Cassidy Turley as the #1 Indianapolis-area commercial real estate brokerage and the #1 Indianapolis-area commercial property management firm. Please visit www.cassidyturley.com for more information.
Jennifer Tuttle Blattler